graphic design |
Aftersleep Books
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Designing Brand Identity A Complete Guide to CreaThe following report compares books using the SERCount Rating (base on the result count from the search engine). |
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Aftersleep Books - 2005-06-20 07:00:00 | © Copyright 2004 - www.aftersleep.com () | sitemap | top |
What differentiates it from other books on this topic is that Wheeler's book really IS accessible. This comes from the unique way in which it is organized. You can simply flip open the book to any spread and have a specific concept explained, illustrated, and illuminated by relevant quotations. This makes it an excellent reference work -- keep it by your desk to quickly look up any topic. For example, you might be advocating a particular course of action at your company that you just know is the right way to go. You can turn to Wheeler's book to marshall specific evidence and articulate rationales to make your case.
In the beginning, she discusses 9 brand identity ideals: vision, meaning, authenticity, differentiation, sustainability, coherence, flexibility, commitment and value. Once you have reviewed each concept you understand how each plays a role in successful brand identities.
However, this is not primarily a book of theory. Wheeler breaks down the practical steps involved and outlines each, from the legal process to signage design. Case studies of successful brand identities take up the final portion of the book.
My one criticism is that book is not completely in color, as the topic demands. (There is a color insert showing many of the brands from the case studies.) No doubt this was a decision of the publisher!
Professionals at agencies or design firms may think they have this material mastered, but this book gives you the distilled essentials that you'll find extremely useful. But the key audience, in my view, should be business students or leaders who seek to better understand that, as Wheeler says, "brand identity is an asset that needs to be managed, nourished, invested in, and leveraged."