general

It's certainly unbelievable that nobody reviewed this book before (july 30 1999). Milton Glaser means to the history of graphic design what Michelangelo or Arcimboldo or Leonardo mean to the history of art. In a time when the likes of David Carson or any of the trendy computer BS designers reign, discovering Milton Glaser should be like a breath of fresh air. He represents a rare breed (almost extinct) of designers who master the craft of casting a good idea with the appropiate "visual language" in order to get the message across. His illustration skills as well as his thinking are always on the crest of the wave, regardless of who is "en vogue" at the time. He stands for excellency in the widest sense of the word. No designer who prides himself/herself of being one, should continue practising/studying without -at least- flipping through this book.