general

...is that Art Chantry's groundbreaking artwork (and yes--unlike some snooty traditionalist art-weenies--I DO consider graphic design to be "art"!) is more often than not gobs more compelling than the work of the people who have directly benefitted from his work (i.e. most of the so-called grunge bands from the Pacific Northwest). Yet almost nobody outside of Seattle, Tacoma or underground graphic-design circles knows who the hell he is, even though almost everyone has seen his work in one form or other (The Sub Pop logo is one example that immediately comes to mind).

In early 1991, I discovered and became obsessed with underground garagepunk & instro-surf music, the most exciting of which was coming out of the Pacific Northwest, and specifically Estrus Records, in Bellingham, Washington. It was the Estrus label that started my appreciation, and later, reverence, for Art Chantry's ir-reverent style of graphic design. When Nirvana's "Nevermind" was released later that year, the wall that previously kept mainstream riffraff from crashing "our" underground party came crumbling down, and as a result, grungy Northwest music had become suddenly (and inexplicably) marketable. The sudden onslaught of new bands inspired by this alleged "rebirth" of punkrock quickly caused the quality of Estrus' releases to assume an inversely proportional relationship to the quantity of records they put out (well, that's MY theory, at least...). Simply put, the really good music on Estrus soon became a rare commodity. Thankfully, what didn't change was the brilliant package design that thier slabs o' vinyl and silver frisbees were encased in. Art Chantry was responsible for the bulk of these designs, and is the only reason why a big chunk of my record and CD collection isn't fermenting in some used-record store somewhere. His artwork transcended the actual product it was emblazoned on, and made it worth keeping even if the music it promoted was supremely lame.

Chantry's work led me to notice and gain an appreciation for artists such as Stealworks' John Yates, Frank Kozik and even Roy Lichtenstein. But as great as those artists are, Chantry's work is the perfect amalgam of irony, humor, subversion, obnoxiousness and kitsch, and no one that I'm aware of has yet to outshadow him in this regard, even though he is without a doubt a man with many imitators. In fact, many people directly point the finger at him for popularizing the now passè movement in "grunge" design and layout. Whether this is actually true or not is debatable (although it certainly makes sense), but "Some People Can't Surf" is interesting in that it showcases a non-"grunge" (god, I hate that term) side of Chantry that most people would be very surprised to see. The same man responsible for some of the most outrageous and iconoclastic posters and album covers in music history was at the same time designing nondescript logos and brochures for boring, faceless corporations--biotech companies, architectural firms, airlines, etc.--and it's extremely interesting to see this real-world dichotomy brought to light in this book.

Another notable section of the book recalls the time when Art creatively attempted to get around a draconian 1994 Seattle anti-postering ordinance by posting up 'zine-like tabloids to telephone poles instead, ostensibly daring the city to attempt to fine him for what is fundamentally a First Amendment issue. As someone who firmly believes that graphic design and traditional "art" are not mutually exclusive, I found it refreshing to read this shining example of how designers can use their talent to actively influence and challenge the cultural status quo, instead of simply generating pretty pictures for passive consumer consumption.

When I first saw Art years ago in the documentary film, "Hype!" (which I also HIGHLY recommend), talking about the early Northwest music scene, and then proceeding to chop up his super-rare (and super-expensive) posters with a paper cutter, it completely validated what I always thought--this man is an ironic and wonderfully irreverent genius. "Some People Can't Surf" bolsters this fact even further, and I enjoyed reading this book's narrative at /least/ as much as looking at all the cool, full-color images of his brilliant work. I highly recommend this to any graphic designer who is tired of all the c.r.a.p. that tries to pass itself off as "cool", "grungy" or "retro" nowadays.

In a similar manner to Paula Scher and Charles Anderson, one of the main themes of Art Chantry's work is to take old images and give them a twist. While you can see an echo of this look in almost every graphic design award annual today, Chantry has been working in this style since the late 70's. And while many have borrowed his approach, few have been able to imitate it with the same sense of grit, humor, color and power.

True to the title of the book "Some People Can't Surf" there isn't one website design to be found, but that may not be a bad thing as Chantry is a master within his medium. A very large body of work that spans three decades is showcased which includes everything from his very first poster design for a school concert to promotional work for major Hollywood record labels. One pleasant surprise is seeing quite a bit of logo design work which involves the charm and craft of hand lettering. In end Chantry reminds one of a later day Milton Glaser with a punk rock point of view.

At some points the book can become too crammed by trying to jam several posters onto a page by shrinking them down to matchbook size, however the work holds up pretty well under the strain. This volume would be valuable to any graphic designer looking for inspiration or anyone who is a fan of the Seattle music from the 90's.

Thee-anti-cool-subversive-godfather-backroad-bar-b-que shack-genius. If you are in school but this book. If you are over 50 buy this book. If you are successful buy this book. If you are struggling-steal this book.