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Aftersleep Books
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How to Become a Rainmaker The Rules for Getting aThe following report compares books using the SERCount Rating (base on the result count from the search engine). |
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Aftersleep Books - 2005-06-20 07:00:00 | © Copyright 2004 - www.aftersleep.com () | sitemap | top |
It may not have been Fox's intention but I think this is a book which should be read and then periodically re-read by anyone within any organization, not only by those which have contact with customers and clients. Think about it. If the objective is to create as much "rain" (i.e. revenue) as possible, why not involve everyone, including family members and friends, their family members and friends, etc. What about vendors? What about services providers (third-party centers of influence) such as attorneys, accountants, insurance agents, staff members of trade and professional associations, chambers of commerce, etc.? It is not sufficient to think of everyone within your organization as a "rainmaker." You must also help them to understand what rainmaking is, how to do it effectively, and (most importantly) why. Each should be provided with a copy of this highly-readable book and urged to share it with their spouse.
Everyone within each organization should have an attractive business card which includes his or her name (of course) but also some indication of what the organization offers. For example: "Lots of people have problems selecting the most appropriate (whatever). We help them solve those problems." Or a briefer version: "We solve problems with (whatever)." Have all employees carry their business cards with them wherever they go (e.g. dining out, shopping, athletic events, social gatherings) and encourage them to distribute the cards as widely and frequently as possible and appropriate. I highly recommend this book to those who are responsible for generating revenue as well as to those responsible for others who do. But I also recommend it for distribution among everyone else within the same organization (regardless of its size or nature) who can -- and should -- become involved in creating an on-going need for sturdy umbrellas.