small business and entrepreneurship
Home » Business and Investment » small business and entrepreneurship » how to conduct your own survey
| » how to license your... |
| « how to become a gra... |
| SERCountTM Ratings | |
|---|---|
| Popularity | 422 |
How to Conduct Your Own Survey
The following report compares books using the SERCount Rating (base on the result count from the search engine).
Rating: 4/5 from 3 reviews OutdatedThis book was published in 1994, prior to the internet boom. It covers telephone, mail, and face-to-face surveys. It doesn't cover email surveys or internet-based surveys. It also fails to mention scaling or data-types. If you're looking for ideas on questions, or are concerned about sampling techniques, you'll find some info here. This is one of those "partial references": it covers some things, but leaves enough out that you'll need to buy another reference to compliment it. If you're looking for the latest in survey methodology, this book doesn't have it. helped with graduate courseThis book helped me with an assignment in a graduate course in marketing. Thus I hold it in high regard, mostly it had examples of questions that were helpful, there was also some other advice I hope will get me a good grade. Excellent research into survey methodology!I'm currently finishing up my MA thesis, and I could not have built a stronger framework for the survey part of my work without Salant's book! The ideas are fresh, tested, and accurate. An excellent book for anyone who wants to conduct a survey and get reliable results. | ||||||||||||||||||||
