physician and patient

When a new doctor starts practice,he only needs two books: a phone book and Doctor Neil Baum's book on practice marketing.

Forget expensive "consultants"--you pay for their education; sort of like someone taking your watch and then telling you what time it is. Doctor Baum is obviously not a full-time consultant; he is practicing MD who has been "in the trenches", in real-life practice, every day for several decades. He knows what works and what doesn't because he wrote the checks.

If his book were written when I started practice in 1977, I would be long-retired by now, sipping beer and catching lots of fish at Green Lake, WI. Because the book wasn't available then, I only get one week per year ( and not many fish). Get this book-if you are at the start, middle or even end of your practice. There is nothing like it!

We recommend Dr. Baum's book, "Marketing Your Clinical Practice" to all of our medical practices, particularly physicians who are starting up a new practice.

Dr. Baum's tips on non traditional sources of referrals are outstanding and his book complements our philosophy, that being effective management equals good manners plus common sense.

We would highly recommend this book to any physician in need of enhancing his/her patient volume.

John W. McDaniel President and Chief Executive Officer Physician Management Group, Inc.

I am Dr. Baum's mother and I am certainly not biased but I have to say this book is more than outstanding. I know how hard he and Ms. Henkel have worked to create this tome and you will find valuable information for your medical practice. I think every doctor should read my son's book! Sara Baum