general

Much has been written about the legendary company, Southwest Airlines. As a former insider, I often wondered why other organizations couldn't duplicate Southwest's business model. There really weren't any secrets, but while other airlines and companies tried, few succeeded. In many ways Southwest defies conventional business thinking. Based on extensive research, Jody Hoffer Gittell's The Southwest Way is filled with actual examples of business process at Southwest as compared to other airlines. The reader can easily see how basic practices based on internal values at Southwest, such as, investing in leadership development and people have made such a big difference. In fact, the findings from eight years of research of the airline industry reveal that Southwest's success is due to building high performance relationships with their people, customers, unions, vendors and suppliers, and the public in general.

Dr.Gitell includes real-life inspiring stories from insiders, which makes the book a more entertaining read versus your typical analytical reference text written by an academic. But, this is not a touchy feely book based on anecdotes, it is academic and the ideas presented are fact-based. The reader gets a glimpse into day to day practices and people who run the company and work on the frontlines, but also Gittell has compared and contrasted these practices and people to those of competitor airlines and other industries. This is where the reader can easily see why Southwest's basic values have given the airline a significant competitive advantage. And, this is where readers can see Gittel's theoretical premise in action.

The Southwest Way is a book that will most certainly appeal to general business audiences, to airline leaders, and to any business person who is engaged in efforts to build a legendary organization and organizational culture. Human resources professionals will identify secrets to creating value in organizations through people practices, leadership development, conflict resolution, work-life balance initiatives, performance management, and building a culture that fosters productivity, innovation and organizational success.

If you've wondered what's behind Southwest Airlines' uncommon success, wonder no more. Author Jody Hoffer Gittell lays it all out in The Southwest Airlines Way. Gittel, a university professor, explains that at Southwest Airlines, relationship building and collaboration aren't just given lip service - they're a condition of employment. This is an excellent case study of the airline and its competitors, wherein Gittell reveals the characteristics that make Southwest shine, traits other airlines have tried hard to emulate. She makes a compelling case for the power of relationships inside, outside and at all levels of the corporate hierarchy. Meticulously researched and offering abundant industry testimonials, this corporate exploration doesn't feel like yet another marketing book. We think this excellent exposition is just the ticket for corporate leaders who want to know not just how Southwest did it, but how they can do it too.

If you've wondered what's behind Southwest Airlines' uncommon success, wonder no more. Author Jody Hoffer Gittell lays it all out in The Southwest Airlines Way. Gittel, a university professor, explains that at Southwest Airlines, relationship building and collaboration aren't just given lip service - they're a condition of employment. This is an excellent case study of the airline and its competitors, wherein Gittell reveals the characteristics that make Southwest shine, traits other airlines have tried hard to emulate. She makes a compelling case for the power of relationships inside, outside and at all levels of the corporate hierarchy. Meticulously researched and offering abundant industry testimonials, this corporate exploration doesn't feel like yet another marketing book. We think this excellent exposition is just the ticket for corporate leaders who want to know not just how Southwest did it, but how they can do it too.