marketing and sales

I purchased this book after reading suggestions from other readers. After reading it, I have a hard time understanding why many people gave this book 4-5 stars. Granted, there were some good ideas in the book and the writing style was engaging at at times. However, there was a large portion of the book that focused on the need for positive attitude in a sales career and the means by which to ensure that such good attitude is maintained. IMHO if you have not realized the importance of a positive attitude, ability to handle regection, and the importance of a sense of humor in your sales career from your own experience, then you have been asleep at the wheel. I did find some good ideas from the first 1/2 of the book, but the remainder was pretty sad. For the first time sales person (such as myself) I got a heck of a lot more out of the Accidental Salesperson.

I found this book to be very motivational and it gave practical tips for initiating, maintaining, and closing a sales call. The suggestions are easy to follow and implement. This is a perfect book for someone starting out in sales. For those who are more seasoned in sales, I would highly recommend the new book by Todd Bermont called "Cognitive Selling: Proven Fundamentals & Techniques of the World's Most Effective Salespeople."

as a memory development trainer and speaker myself, I can say that this is very good book for people interested in selling their knowledge. The most important is - that this book is easy to read and follow...
If you dream about success- this is book for you. Just follow all instructions.
Author knows what he is talking about.
Also I would suggest to look for some Robert B. Cialdini books to read them at the same time.
This is book for people who are seriously thinking about their career in selling. This is not important what you sell. If you know 'how to sell' you can sell everything!